SHOES FOR MOVING FORWARD™
TOMS Classic Alpargatas are the original slip-on shoes that started the One for One® model. It’s grown into a global movement, impacting over 100 million lives. Nowadays, TOMS commits 1/3 of their profits for grassroots good, supporting people building equity at the local level, and driving progress from the ground up.
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This year TOMS refreshed its brand with a new look and impact model. As part of its evolution, TOMS is also undergoing a creative overhaul. It has relaunched its new website, released a new youthful visual identity and has introduced product evolutions of its iconic Alpargata to appeal to the Gen Z audience.
TOMS came to us with the challenge to redesign their pop-up to increase the user activation rate and segmentate their mailing subscribers. With this in mind, we created a pop-up design that combines their new brand identity, their sustainable values and most importantly increases subscribtion rates in a user-friendly format.
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